Rimmel’s latest foundation offering in the new and innovative “wake me up” foundation. Now contrary to the name, it doesn’t wake you up every morning like an alarm clock, but wouldn’t that be a great start to any dull day being awoken by a makeup product..? anyway enough digression, the premise behind WMU is giving the illusion of having had 10 hours sleep and waking up looking refreshed and ready to start the day, when in reality we have struggled to get a goodnight sleep and are surviving on a mere 4 or so hours and look anything but fresh and serene.
WMU contains properties that give a lit from within radiant glow and cause an anti fatigue effect. It makes the skin look fresh and polished as well as containing moisturising complexes that allow a plump supple feel. Once on the skin it sits in synergy with the skin and blends in rather effortlessly, it gives the “my skin but better” illusion. The aim of this foundation isn’t to cover up imperfections and blemishes but rather to give a feel of having healthy glowing and well rested skin. This foundation offers a light a sheer coverage which I prefer. If you have problematic skin then this isn’t the foundation for you, containing an SPF of 15, this is perfectly formulated for spring and summer, when you don’t want to be wearing a lot of makeup but want glowing skin. Due to the addition of SPF this foundation would not be suitable for occasions with flash photography due to the risk of flashback.
The foundation can be applied in whatever way you find works best for you. Personally I use the ELF powder brush and buff this into the skin. WMU blends effortlessly, once buffed in it is hard to tell whether there is any foundation on the skin as it buff right in. It looks very natural.
My skin is dry and I have no problem in foundations lasting a good 10-12 hours on my skin without the use of a primer without needing to touch ups, however with the WMU I struggle to get 6 hours out of this before I need to wash it off. For reasons unbeknown to me, at around the 4 hour mark this foundation makes me shiny which I can live with, a bit of shine isn’t going to kill anyone, but at around the 6 hour mark it becomes unbearable , I can feel it on my skin and when I touch my face I can actually feel it with my hands that there is foundation on my face, feels a bit like greasy sweat, it is a horrible and rather uncomfortable sensation and as soon as I begin to feel it, I need to wash my face ASAP. I can’t help but think that it is due to the added moisturising complex that is causing WMU to behave in this fashion or something else in the ingredients that isn’t quiet agreeing with my skin.
I really like the packaging, I think it’s really cute and something different. It comes in a square glass bottle with Rimmel embossed on the outside, it makes a change from the majority of the cylindrical bottles that majority of foundations come in and are little boring. This has an orange pump and lid, the combination of both makes this easily recognisable, especially if you have a lot of foundations.
Rimmel Wake Me Up is available from most places that stock Rimmel and Online.
Despite the obvious flaw in this foundation, I cant help but still really like this foundation. It blends onto the skin effortlessly without leaving any visible signs of foundation, due to its light texture it pretty hard to get the “caked in makeup”, it looks natural and leaves the skin looking fresh and healthy. However due to the problems I have encountered with this foundation, it is not one I could on rely on to last a whole day. Nevertheless I have no qualms on using this to go out shopping or to meet with friends, somewhere where I won’t be spending a lot of time, i wouldn’t reach for this foundation for a special occasion or a day at work.
I award Rimmel Wake Me Up Foundation 6/10
R xxx
Walking in a Beauty Wonderland 